Our story

Built to take the guesswork out of workplace decisions

We want workplaces to be places that work, not just places of work.

Workplaced started with a relocation project that rested on guesswork, and grew into a company when three people saw the same problem from three sides: entrepreneurship, academia and consultancy practice.

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What drives us

What we are here to do

Purpose
Work, better placed.
Mission
Maximizing workplace potential through technology, knowledge and community.
Vision
A world where every workplace matters.
Platform promise
Maximizing workplace value through decision intelligence.

How we got here

From a course project to a platform in use.

01
The founders
Three people, one problem seen from three sides
Entrepreneurship, academia and research, and consultancy practice: the same problem, seen from each side.
- Nick Nunnington
  Co-founder & advisor
  Academia
  Real estate consultant, teacher and academic researcher with 30 years of experience. Co-author of two real estate books adopted as core texts for MSc and MBA programmes at universities around the world, including the definitive text on Corporate Real Estate Management.
- Eng. Adel El Mawla
  Co-founder & CEO
  Entrepreneurship
  Engineer and entrepreneur with PropTech expertise and 10 years of business and real estate experience, including one previous tech exit. Took part in Google for Startups, 500 Global, Techstars and Startupbootcamp, in roles from co-founder to entrepreneur in residence.
- Asaël Akkerman
  Co-founder & CSO
  Workplace strategy
  C-level executive and board member in workplace and workforce advisory with 20 years of experience. Senior VP of Partnerships & Alliances at Spacewell, a workplace technology and consulting company of the Nemetschek Group, and former partner at Cushman & Wakefield EMEA.
Where it started
A relocation project, and a lot of guesswork
Adel was doing his master's in property, and Nick taught the corporate real estate asset management part of the course. The course project was a company relocation.
Coming from real estate, PropTech and innovation, Adel saw how much of that decision rested on guesswork and assumptions.
Workplace decisions can't rely on siloed tools and assumptions. They need to be data-driven.
Joining forces
From a course project to a company
Adel suggested to Nick that they join forces: streamline the workplace strategy process, and build a model that answers the industry's questions with data instead of assumptions.
Nick brought more than 30 years of research and workplace consultancy, and the books the field teaches from. He introduced Adel to Asaël, who was meeting the same problem in his own consultancy practice. Asaël joined as an advisor, and soon after joined fully.
04
A deliberate choice
We build the platform. Partners give the advice.
We could have been a consultancy that happens to own software: run the study, explain the results, then sell the next study. Plenty of firms in this field work that way, and we understand why.
We chose not to. When the people who measure your workplace also sell you the redesign, you can't tell where the evidence stops and the pitch starts. So we stay with the platform, and the advice comes from partners who know your sector and your buildings.
What we do
- Build and run the platform
- Get it live with you
What our partners do
- Advise on the decision
- Write the space programme
- Deliver the fit-out
- Lead the change with your people
Our numbers should hold up when someone else checks them. That only works if we aren't the ones selling what comes next.
05
Today
Where we are now
Five solutions: Dynamics, Occupancy, Balance, Taxonomy and Booking. Each works on its own; used together they share one data layer.
- 25 Workplacers and counting
- 100,000+ knowledge workers served
- London, Dubai, Amsterdam and Melbourne
- Backed by 500 Global and Oraseya Capital