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About

We think workplace decisions should be explainable

We want workplaces to be places that work, not just places of work.

Not automated, not hidden in a black box: explainable. The people who have to live with a workplace decision are entitled to know what it was based on, and the people who made it are entitled to be able to say.

  • 25 Workplacers and counting

  • 100,000+ knowledge workers served

  • London, Dubai, Amsterdam and Melbourne

  • A 500 Global portfolio company

What we are trying to do

Purpose

Work, better placed.

Mission

Maximizing workplace potential through technology, knowledge and community.

Vision

A world where every workplace matters.

Platform promise

Maximizing workplace value through decision intelligence.

The gap we work in

HR, real estate and finance each hold part of the answer and none of them holds the decision. Workplaced exists to put the three on one evidence base.

Meet our founders

Workplaced was founded in 2023 by Adel El Mawla, Nick Nunnington and Asaël Akkerman. They were frustrated by the seemingly unfounded way decisions were being made about workplaces and decided to eliminate the guesswork. Things moved quickly from there.

  • Professor Nick Nunnington

    Professor Nick Nunnington

    Co-founder & advisor

    Real estate consultant, teacher and academic researcher with 30 years of experience. Co-author of two real estate books adopted as core texts for MSc and MBA programmes at universities around the world, including the definitive text on Corporate Real Estate Management.

  • Adel El Mawla

    Adel El Mawla

    Co-founder & CEO

    Seasoned entrepreneur with PropTech expertise and 10 years of business and real estate experience, including one previous tech exit. Took part in Google for Startups, 500 Global, Techstars and Startupbootcamp, in roles from co-founder to entrepreneur in residence.

  • Asaël Akkerman

    Asaël Akkerman

    Co-founder & CSO

    C-level executive and board member in workplace and workforce advisory with 20 years of experience. Senior VP of Partnerships & Alliances at Spacewell, a workplace technology and consulting company of the Nemetschek Group, and former partner at Cushman & Wakefield EMEA.

What we stand for

Live in the future

Most of the industry still decides on instinct. We built the instruments to decide on evidence instead, and we use them ourselves.

Unleash human potential

People do the work. The workplace and the technology around them exist to make that work easier, not to replace the judgement behind it.

Explainable by design

Every result names the instrument it rests on and which step is Workplaced's own, so it can be checked rather than taken on trust.

Ever evolving

The workforce measured in 2001 is not the workforce of today. The method keeps being tested against real buildings because the answer keeps moving.

How we work

Origin
Workplaced was founded in 2023. The activities of RRIS, built on a measurement method from 1998, moved to Workplaced in 2024, and the platform went live in April 2025. The dated version, with what each date meant, is on Where we come from.
Workplaced
We supply the platform and get it live.
Partners
The advice, the space programme, the fit-out and the change programme belong to partners who do that work every day.
The exception
In managed Occupancy we run the study ourselves.

Work with us as a partner

We supply the platform and get it live. The advice, the space programme, the fit-out and the change programme belong to partners who do that work every day.

Industry advisors

  • Tamás PolsterLocation Advisory & Portfolio Strategy
  • Phil KirschnerWorkplace Strategy & Future of Work
  • Dr. Gleb TsipurskyOrganizational Psychology & Hybrid Work
  • Dr. Agustin ChevezWorkplace Strategy & Organizational Culture
  • Amie Van WoudenbergWorkplace Relationships & Hybrid Work
  • Anna Connor-LakomyNeuroscience & Human Performance

Meet our industry advisors

Our affiliations

Where we are proud to belong, contribute and grow.

  • CFPB
  • CoreNet Global
  • EuroFM
  • 500
  • Oraseya Capital
  • Obiekty
  • Smart Workspace Design Summit
  • SWP
  • AppsCRE

Academic alliances

We integrate the Workplaced platform into university programmes internationally, so students and researchers can apply real workplace analytics.

  • Neapolis University Pafos

    Greece

    Neapolis University Pafos

  • Bergische Universität Wuppertal

    Germany

    Bergische Universität Wuppertal

Contracting and certification

You contract with Workplaced Technologies Europe B.V., registered with the Dutch Chamber of Commerce under KvK 95622462. ISO 27001 certificate 0202968 is held by Workplaced Technologies Ltd (United Arab Emirates), issued via Intertek under UKAS accreditation. For tenders, the response includes the scope statement and how the two entities relate.

Questions we get asked

All questions

  • What is Workplaced?

    Workplaced is a workplace decision intelligence platform. It brings data about people and data about place into one model, so an organisation can work out the workplace strategy that fits its business objectives and its culture. That strategy can follow what employees say they need, or start from the company's own assumptions where there is no employee data yet.

    Five solutions cover the route on one data model: Dynamics and Occupancy analyse workplace experience and space use, Balance and Taxonomy configure hybrid schedules and space budgets, and Booking manages reservations day to day. Underneath sits Work Information Modelling (WIM), a digital model of how work actually happens across people and places. It goes further than a floor plan or a schedule: psychometrics, culture, activities, space, time and location sit in one model. That is what lets you compare scenarios and estimate what a decision does to real estate cost before you commit to it, and what it does to productivity, retention and sustainability as well.

  • Is Workplaced software, or a consultancy?

    Software, and we bring it live. Workplaced supplies the platform and does the activation, meaning your environment configured and running, as a separate line next to the subscription. Getting it used inside the organisation is the partner's work, because a platform that is bought and never adopted is a problem for both sides.

    Advisory work, interpretation, the programme of requirements, the fit-out and the change programme are also the partner's work. Occupancy depends on the delivery model. With self-managed, your own team or a partner carries out the observation rounds; with managed, Workplaced does them.

  • Who owns the data?

    That is settled in the agreement between you, Workplaced and any partner involved, along with access, permitted use and retention. It is a contractual question, and a website is the wrong place to answer it in general terms.

  • Is IFMEC an independent check on Workplaced?

    No, and we will not present it as one. Workplaced has acquired IFMEC Academy. Bram Aarntzen and Asaël Akkerman are on the Workplaced payroll and on IFMEC's management team, which is a matter of public record.

    The academic authority behind the method rests on Nick Nunnington personally and on an external examining body, not on IFMEC as an institution.

  • What security documentation is available?

    For enterprise procurement: Workplaced Technologies Ltd holds ISO 27001 certificate 0202968, via Intertek under UKAS.

    The certificate, the sub-processor list, the standard data processing agreement and the penetration test summary are handed over after contracting, under confidentiality. They exist and they are current, but they are not published on the open web. Ask through the contact form.

Ask us something specific

A tender question, a security questionnaire, or the one thing on this site you do not believe. Whoever answers has run the studies.